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Sunday, September 30, 2007

This week in AIS one day we started talking about Latinos and how they are much more present in culture today than ever before. And it got me thinking that why do we spend so much time worrying about how the next way we can make big money is and people worry so much about who they're appealing to and how much money and advertisers that will bring in. For example September is Latin American Culture month and i forget which show and it really bogled my mind for a long time but after that discussion i started noticing alot more things in the press and advertisements where there do have a substantially more amount of Latin Americans than there used to be. I forget which show but there was this announcer and he said in support of Latin American Heritage month we support you! And they played the theme song to the show in Spanish. Another thing is, that in Latin America they made an exact replica of the show Desperate Housewives for Mexico. They compared it on E! And it was exactly the same first episode, just with all Mexican people in it and spanish. And here in Americo it goes Vis-Versa from the telenovela Feo de Betty or something like that and here its Ugly Betty. And on the show they do appeal to a highly Latin American audience. For example a primary controversy in the first season was Ignasio, Betty's Father, was an illegal immigrant in America and how they went through this huge thing about how he ascaped with his bride to America and America deported him back to Mexico and they denied his VISA and just when I an average american teen think of Mexico I think of resorts and beaches and fun night life, where in the episode they showed Mexico as a totaly different place with all this culture and distinctive differences. And also how people form Latin America like actors are very powerful now where Selma Hyak a beutiful actress is the executive producer of Ugly Betty! And jsut how much we take for advantage and have all these judgements that there is nothin but north shore life to back it up on. I mean when it comes to Latin America do we really know or see anything besides resorts and $$$ sighns

1 comment:

Agretch said...

I agree, companies should just focus on their business and how to succeed then integrating people. Don't get me wrong, racism is terrible and things such as equal opportunity are very important but sometimes things are taken over the edge such as with latin american culture month. A big example of this was the Bears game where commericals were focused more on Latin americans, and the names of the teams were spelled out in Spanish. I think you need to find the fine line between working every race into something and just shoving one down our throat to show that you care and aren't a racist.